Slumberland was formed in 1919 by John Seccombe, a recently demobbed airman. Using his war gratuity, he established the factory in Birmingham along the street from his father’s drapery store. In the early 1920’s John Seccombe was joined by his brother Leslie and the production of the first spring mattresses began a few years later.
In the 1930’s John and Leslie’s third brother Stanley arrived back from Canada to join the business and, as eldest, became the company’s first chairman. This started a period of innovation with the first stitching machine, the first divan bases, pocketed springs in 1936 and the new Interlock Spring System. The company continued to grow with the most important technical breakthrough in 1964 – the perfecting of Posture Springing®
Slumberland has been responsible for a number of firsts in the bedding industry. It was the first brand to introduce drawers into a divan base – a highly practical and universally adopted answer to bedroom storage problems. In 1999, it was the first brand to launch the anti-dust mite bed and it also pioneered the no-turn sprung interior mattress in its best selling Seal range. Slumberland has continued to innovate with the covers on selected models made from 100% Bamboo.