Feefo Accreditation For Glasswells

We are delighted to have been awarded by Feefo for being one of their hard-working merchants!
Feefo’s accreditation remains unique in that it is based on the experiences of purchase verified customers.We have been accredited because of feedback left by our customers over the course of 2015 (from both our in store sales & transactions on our website) and our consistently high scores in customer service throughout the year.

What is the Feefo Trusted Merchant accreditation?
The accreditation recognises the hard work & excellent customer service that merchants consistently deliver, in the eyes of their genuine customers. Businesses that meet the criteria have been accredited as either a ‘Trusted Merchant’ of a ‘Gold Trusted Merchant’. Additionally, this year sees a new accreditation, Feefo Commended, which identifies the fantastic work that some merchants deliver, but for fewer customers. Feefo Commended Merchants display a constantly high level of customer service over a greater period of time, but don’t necessarily achieve the high volume of responses required for ‘Trusted Merchants’.

How are the Feefo Trusted Merchant accolades calculated?
The Trusted Merchant award is only available to Feefo Merchants, and based on the data received over the duration of the previous year. For 2016, to become a:

  • Gold Trusted Merchant – A business is required to receive 100 replies or more, with an average service rating of between 95%-100%.
  • Trusted Merchant – A business is required to receive 100 replies or more, with an average service rating of between 85% -94.9%.
  • Commended Merchant – A business is required to receive 50-99 replies, be a Feefo Merchant for longer than a year, and have an average Service Rating of 95% or higher.

The ratings & reviews collated by Feefo are verified via sales data, which ensures that only those customers that have genuinely completed a transaction with a business are invited to provide feedback. This makes the annual Trusted Merchant accreditations highly desirable & well respected, as they are based on the views of customers and not industry judges.